Remove background from logo

Paste or drop your logo into the box above and the logo preset removes the background for you. It starts with the background color, which keeps edges crisp and empties the spaces inside letters along with everything around them, then trims the image to the logo. You get a full-resolution transparent PNG, free and without a watermark, ready for a website, a slide or a social profile.

Why logos start with color removal

A photo of a person needs a model that understands shapes. A logo rarely does: it is usually a few flat colors on one flat background, and what matters is that every edge keeps its exact shape. Removing the background color clears that one shade and leaves the logo's own colors alone, so hairline rules, sharp corners and small type come through intact.

Many logos arrive as JPGs pulled from an email or a website, sitting in a white box. Converting such a file to PNG does not remove the box on its own; see how to turn a JPG into a transparent PNG.

Keeping the holes transparent

Type designers call the enclosed spaces in letters counters, like the holes in a, e, o, A, B and R, or in 6, 8 and 9. If a counter keeps the old background, the logo looks patched the moment it sits on a colored banner. Color removal does not care whether a patch of background lies outside the logo or inside a letter, so counters clear along with the rest, and so do gaps within a symbol, such as the space between two linked rings.

To check, put the logo on a strong color and look at every letter. A counter still showing the old shade usually differs slightly from the rest of the background; pick that exact shade in the Remove a color tool.

Logos that need extra care

• Colors close to the background. Light gray type on white, or navy on black, sits near the background shade, so keep the tolerance low and restore any strokes that go missing.
• Gradients, glows and drop shadows. These fade into the background by design, so their faintest part either goes with it or keeps a trace of the old color; tidy the edge with the brush.
• Logos scanned from paper. Paper white is uneven, so the white background remover, which pairs an AI cutout with near-white removal, is often the better fit.
• Handwritten marks. A logo that began as a signature or brush lettering on paper suits the transparent signature preset, which can recolor the ink black or blue.
• Logos in a photo, printed on a shirt, a mug or a shop sign. Here an AI cutout does the work, so remove the background from the photo instead.

Trim, padding and sizes

The preset crops away the empty canvas, so the image stops at the outer edges of the logo. A logo pressed against the edge of its image can look cramped, so add padding when it will sit inside a tile or a circle, then size it for where it is going:

• Websites. Make the image about twice as wide as the logo appears on the page, so it stays sharp on high-density screens.
• Social profiles. Choose the 1:1 ratio with generous padding; many networks show profile pictures as a circle, which cuts off the corners.
• Print. Print shops commonly ask for 300 pixels per inch at the printed size, so a logo printed 2 inches wide needs about 600 pixels across.

When you need the vector original

A PNG is made of pixels, so it holds a fixed amount of detail. That is fine for screens, documents and small print, but some jobs work best from the vector original, usually an SVG or EPS file, which scales to any size without blurring:

• large prints such as banners, signs and vehicle graphics
• vinyl cutting, engraving and embroidery, which are usually prepared from outlines rather than pixels
• recoloring the logo or changing its shapes

If someone designed the logo for you, ask them for the vector files; if it came with a brand kit, look for a folder of SVG or EPS files. For websites, slides and social posts, the transparent PNG from this page does the job.