The product preset above gives a product photo the background many marketplaces ask for. The AI cuts the product out, sets it on pure white (RGB 255, 255, 255), trims away the empty space, adds 8% padding and centers it in a square JPG. Editing is free and neither download option has a watermark. Framing and final composition happen in your browser. For a person or a pet on white, the white background tool keeps the original framing instead of a square.
Preview downloads up to 0.25 megapixels are free without an account. One image credit unlocks Max above that size, including repeat exports while the image stays open. Neither option has a watermark.
What the product preset sets up
| Setting | Product preset | Why it helps |
|---|---|---|
| Background | Pure white, RGB 255, 255, 255 | The white Amazon requires for main images |
| Framing | Trimmed to the product | The product fills the picture, not a corner of it |
| Padding | 8% on every side | Keeps the product's edges off the border |
| Shape | Square, 1:1 | The shape many marketplaces ask for |
| File | JPG | Compact, with no transparency to keep |
Every setting stays adjustable, from padding and shape to background and file format. Each photo you open on this page starts from these settings, so a run of listings comes out consistent, and since the square is built around the product, an off-center shot doesn't matter.
If your listing style calls for a shadow, enable Add a shadow. Floor shadow grounds the product with a soft shadow beneath it; Drop shadow sets one behind it. Adjust its color, opacity, softness and position. It follows the cutout and any brush corrections. Increase padding if the shadow touches the frame. For a colored promotional image, choose Gradient and set two colors and their direction. Check the marketplace's requirements before using either effect in a main listing image.
What marketplaces ask for
Rules differ between marketplaces and change over time, so check the current guidelines wherever you sell. The common ones:
- White behind the main image. Amazon requires pure white, RGB 255, 255, 255, for main images; the preset's white is that exact value.
- Enough pixels to zoom. On Amazon, square images at least 1,000 px on the long side allow zoom.
- Large images on Etsy. Etsy's recommendation is a shortest side of at least 2,000 px.
Because the preset trims the photo down to the product, the size of the square depends on how large the product appears in your original shot. The Download options show the finished size in pixels, so compare it with these numbers before you save. If it falls short, shoot again from closer; typing a larger width only spreads the same detail over more pixels.
Once the framing is right, the image resizer can make proportional copies at the widths you need. If a marketplace rejects a file for its byte size, the image compressor can try a JPG or WebP size target; check the result because a requested limit may not be achievable.
Shooting for a cleaner cutout
The cutout replaces whatever was behind the product, so the backdrop has one job: making the outline easy to see.
- Soft, even light. Window light on an overcast day, or a lamp bounced off a white wall, keeps shadows gentle. A dark shadow touching the product can be mistaken for part of it.
- Contrast with the backdrop. A pale product separates best from a mid-gray or colored sheet, a dark one from white card. The trade-off: anything the cutout misses keeps the backdrop's color, which vanishes on white but stands out on color, so for products full of openings, such as chains or wire baskets, a white backdrop can save cleanup.
- Reflective products. Chrome, glossy boxes and polished jewelry mirror their surroundings, and a colored backdrop tints them. Surround them with white or light gray card, and diffuse the light so a glare spot on the edge isn't taken for background.
- Transparent products. With a clear bottle or glass, the backdrop shows through and some of it can stay in the cutout. Shoot against white so whatever shows through already matches, and stand a strip of black card on each side, just out of frame, to give the glass dark, defined edges.
- A clean product. The tool clears the background, not dust or fingerprints on the product, so wipe it down first.
Check openings and white details
Openings are where leftovers hide: the gap in a bag handle, the inside of a ring, the space between a chair's legs. If the old backdrop still fills one, erase it, or choose Pick color, click the leftover and adjust the tolerance until white shows through. White labels and packaging aren't at risk from color removal here, because this preset relies on the AI cutout alone; the white background preset does remove near-white areas, which suits a transparent cutout of a product shot on white.
Other photos in a listing
For the rest of a listing, or for ads, other backgrounds can work: blur the real background of a photo that shows the product in use, or put the cutout on a brand color, a scene of your own or a generated scene, such as a marble counter or a studio backdrop with a natural shadow, with the photo background changer.
Working through a catalog
The editor above handles one photo at a time. The separate bulk background remover handles up to 50 images at 4 megapixels, with saved recipes, per-image edge corrections and ZIP downloads. Try its Product · floor shadow recipe for a white square with padding and a soft shadow under the product, or Product · soft shadow for a drop shadow. The batch tool removes several backgrounds at a time. In either tool, Max re-cuts eligible images at full size with our high-resolution model. Preview downloads up to 0.25 megapixels have no charge; Max above that size uses one credit per image. For automated catalogs there is a remove.bg-compatible API, and the comparison of other background removers explains other workflows and our current limits. If you are weighing Photoroom, an app built partly for small sellers, the Photoroom comparison covers its plans and limits.
Frequently asked questions
What background color do marketplaces want for product photos?
White, at least for the main image: many marketplaces ask for it there, and Amazon requires pure white, RGB 255, 255, 255, which is the white this preset uses. For a listing's other photos, check each marketplace's own guidelines.
Do I need a white backdrop or a light box?
No. Any plain backdrop that contrasts with the product works, because the preset swaps it for white anyway. White mainly helps with clear glass and with products full of small openings.
Why is my finished square smaller than my original photo?
The preset keeps only the product and its padding, so a product that filled a small part of the frame gives a small square. Shoot closer for more pixels; enlarging the download adds size but not detail.
Does the product preset add a shadow?
It starts with shadows off. Enable Add a shadow and choose Floor shadow for a soft shadow on the ground under the product, or Drop shadow for one behind it, then set its color, opacity, softness and position. Add padding if it reaches the edge. Both are made from the cutout's outline; the tool does not create reflections or AI-generated shadows.
Why does it download a JPG instead of a PNG?
A white background leaves nothing transparent to keep, and a JPG of the same picture is usually a much smaller file. To get a PNG or WebP instead, switch the format before you download.
Will it work for a white product?
Yes. This preset doesn't remove near-white areas by color, so white labels and packaging aren't erased just for being white. Photograph a white product on a darker or colored backdrop so its outline stands out.